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Collective Spark: Your Vote, Your Choice

Nov 7, 2019, 07:01 AM
Collective Spark: A Giving Initiative

This year, Giving Tuesday, a national day of giving is December 3, 2019. It follows Black Friday and Cyber Monday to remind us all to support causes that make our communities a better place.

I’ve never heard of Giving Tuesday – is this really a thing?

It is! Believe it or not, over 10,000 for-profit and nonprofit organizations from all 50 states and 11 countries have partnered with #GivingTuesday. Since it was founded in 2012, Giving Tuesday has helped facilitate $300 million in online giving and inspired additional donations of materials and volunteerism. So, in the spirit of giving, we’ve decided to launch our own Giving Tuesday Initiative called Collective Spark. Here’s how it works:


Choose your location and learn about the local non-profit organizations nominated by our U.S. Eagle members.


Vote for your favorite non-profit organization. Increase their odds of winning by voting each day.


Share this program with your friends and network to rally support for your favorite organization.

Voting will be open from Thursday, November 7th through Thursday, November 28th at midnight. Keep your favorite nominee in the lead by coming back and voting every day! Winners will be announced on Giving Tuesday, December 3rd.

What’s at stake? We’re glad you asked!

U.S. Eagle plans on investing $22,500 toward this initiative – we’ll be awarding three non-profits from three different markets (Albuquerque Metro, Santa Fe and Farmington) with a charitable contribution, based on the votes we receive:

  • 1st place: $5,000 x 3 = 15,000
  • 2nd place: $2,000 x 3 = $6,000
  • 3rd place: $500 x 3 = $1,500

Total: $22,500

“At U.S. Eagle, people mean more. Which is why we’re deeply committed to giving back to the communities we serve – whether that’s in the form of providing financial education, volunteering or gifting monetary donations,” says Marsha Majors, CEO and President. We’re proud to pay it forward this holiday season to the organizations that are near and dear to not only our heart, but to our community’s heart.”

Frequently Asked Questions

Q: Why and how do we donate to non-profit organizations?

A: As a credit union, we’re far more interested in your financial well-being than profits. However, that’s only the beginning of our community-oriented culture. U.S. Eagle is proud to support the communities we serve though both financial and in-kind (volunteers and materials) donations. One of the founding principles of a credit union is Concern for Community, which emphasizes that we have an ideological and practical requirement to support the communities we do business in, and U.S. Eagle joins all other credit unions throughout New Mexico and the country in that effort. In order to best stretch the funds we commit to this effort, we utilize government incentives that allow us to invest in higher-returning investments that are otherwise permitted, providing we donate most of the proceeds to a non-profit partner. We also work with community partners to match funds, ask our employees and members to donate, and will be applying for government and foundation grants in the future. Annually, the income we direct to community support averages out to between $2-3 per member, and we are proud to make that money work hard towards improving the communities we live, work and play in.

Q: How were the nominee organizations chosen?

A: In October, U.S. Eagle members were asked to nominate their favorite non-profit organizations within three communities.  With over 700 submissions, the top five charities with the most nominations in each market area were selected for the final round. Although all nonprofits do great work, not all qualified for Collective Spark nomination rules. To qualify, the non-profit must be a 501(c)(3) organization that benefits our local community. The charity cannot be a politically affiliated.

Q: What if I don’t see my favorite non-profit on the list?

A: Even though your favorite nonprofit may not be on the list of nominees for your area, we still encourage you to submit your vote for the organization that most closely aligns with the causes you care about.  Our nominee non-profits were nominated by U.S. Eagle members in October. Not a U.S. Eagle member yet? Remember, having your voice heard in initiatives like this one are one of the many benefits of being a credit union member.

Q: How many times can I submit a vote?

A: As many as you would like! Keep your favorite non-profit in the lead by coming back again and again and voting everyday if you would like.




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